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The Importance of Eye Creams

26 Sep 2019 by Myreen Young

Eyes can be the first feature on our faces that show signs of ageing. Dark circles, puffiness and crow’s feet are all indicators of the maturity of our skin. For most of us, we feel as though we have perfected our daily skincare routine, by regularly exfoliating, using cleansers and moisturising. But, you might be missing a vital step in ensuring you retain a healthy and glowing appearance. The skin around our eyes requires specific nourishment, and a carefully formulated eye cream will help you in achieving the complexion you desire.

Care for Delicate Skin

The skin surrounding our eyes is much thinner than other parts of the body, and it’s because of this, that signs of ageing appear before other areas of the face. With comparatively less tissue below the surface of the skin, the area is prone to developing wrinkles and lines, as it loses its elasticity over time. As the skin around your eyes is very thin, particular care should be taken during treatment, as it is delicate. Gently apply a treatment which has been specially formulated for your eyes and use appropriate products to avoid damage and improve appearance.


Like the rest of the body, the skin around our eyes loses moisture. To prevent it from becoming tight and dry and to promote regeneration and elasticity, treatment should be regularly applied. An eye cream will lock in moisture and provide a protective barrier from the elements throughout the day.

A close up of a woman’s blue eye.

Reduce Dark Undereye Circles

One of the most noticeable signs of ageing around the eyes is dark circles. There are several causes for dark circles:


High concentration can cause a strain on your eyes. For example, staring at a computer screen for too long, driving considerable distances or having to focus continually. When you strain your eyes in this way, it can cause the blood vessels surrounding your eyes to increase in size, and it’s this, that causes the appearance of dark circles.


Ageing is unavoidable; as the years pass, the internal and external parts of our bodies will show signs. As we age, the production of collagen slows down, which results in a loss of elasticity. This can make the skin appear thinner, making the blood vessels more visible.


A lack of sleep or too much can cause dullness in our skin which in turn can increase the appearance of dark circles.

UV Rays

Exposure to the sun causes your body to produce melanin. This pigment is produced, alongside vitamin D, to help reduce the amount of UV rays reaching the nerves, blood vessels and inner layers of our skin. When an excess of melanin is produced, pigmentation can build up around the eyes and cause the appearance of dark circles.


Hydrated skin will glow and appear plump. With dehydration, it’s likely to look drawn, and when this occurs in an area where the skin is thin and close to the bone, it can cause dark circles.

A woman looking through a fern.

Prevent Signs of Ageing

Whether the circles under your eyes are from a lack of sleep, stress or a night out, they can make you appear older than you are. Pair this with puffiness, wrinkles and crow’s feet, and the skin around your eyes can seem damaged. Regularly applying high-quality eye cream, from your early twenties and then throughout your life, will help to reduce the signs of ageing, by nourishing the delicate area.

How to Apply Eye Cream?

As the skin around your eye is much more sensitive than other areas on your face, your application must be gentle. On the pad of your ring finger, get a pea-sized amount of eye cream and apply to slightly damp skin. Very gently pat the eye cream in; avoid rubbing or dragging the formula over your skin. Allow time for your skin to absorb the treatment before applying any other product and don’t apply the product too close to your eye lids, as this can cause irritation.

When in Your Skincare Routine Should You Apply Eye Cream?

The golden rule of applying skincare treatments is to start with the lightest first. You should layer, starting with the thinnest products. The goal of the application is for the product to be absorbed into the skin, so building up to the thicker treatments, allows for absorption of each.

Are eye creams part of your beauty regime? Or are you considering adding it to your treatment bag? Browse our range of organic skincare, UK and find a product that takes care of you and your skin.

Want to discover more?

Take a look at our recent blogs on serums and moisturisers!

The Importance of Serums

The Importance of Moisturisers